THE BRAND "YOUNGOH" WAS CREATED WHEN ITS DESIGNER EXPERIENCED THE END OF THE ANALOGUE AGE AND BEGINNING OF THE DIGITAL AGE. IT IS THIS SENSITIVITY TO CHANGE THAT HAS LED “YOUNGOH" TO CONFRONT, REFINE, AND REINTERPRET DICHOTOMOUS THINKING, PROPOSING A FEXIBLE AND WIDE SPECTRUM INSTEAD OF STRICT BINARIES. “YOUNGOH” STRIVES TO RECONFGURE THE DUALITIES OF PAST AND PRESENT, BOUNDARY AND COMPROMISE, TRADITION AND EXPERIMENTATION, AND THE SEPARATION BETWEEN MEN AND WOMEN. NOT ONLY IS “YOUNGOH” THE NAME OF THE BRAND’S DESIGNER, BUT IT ALSO A KOREAN HOMOPHONE FOR ‘FIVEZEROES’. THAT IS WHY THE NUMBER ‘00000’ IS ASSOCIATED WITH THE BRAND.